81 - Building a Family-Run IT Business: Strategies for Success and Client Loyalty

Ed Delia

Published on: 21/01/2026

In this episode of "Growing Up B2B," host Ed Delia interviews Samuel Crane, Co-Owner of Cinch I.T., a family-run managed IT and cybersecurity franchise. Samuel shares how he, his brothers, and their partner’s family built the business, blending personalized local service with enterprise-level support. They discuss the benefits of the franchise model, the importance of clear roles, proactive client relationships, and a strong, people-centered company culture.